Logistics makes the world go round. And over recent years, SEGRO has expanded its national offering through an ever-increasing portfolio of schemes, with work starting on its latest site in January 2021. SEGRO Logistics Park Northampton (SLPN) is perfectly placed to meet the logistics demands of key customers, with access to 90% of the UK within four hours by road, rail, or air.
Our strategic concept, ‘Made For Movement’ set the wheels in motion for a fully integrated marketing campaign that leveraged our performance marketing and animation skills across video content, an animated email suite, social media content, interactive digital brochures, and an engaging website. All supported by more traditional collateral including a marketing suite, signage, and printed brochures.
We’re just getting started
The campaign launched in October 2021 and will continue through 2022 and beyond, as construction of the major logistics buildings takes place. But that’s just the beginning. As the campaign continues, we’re supporting SEGRO with personalised digital collateral designed to put SLPN firmly on the map as one of the UK’s most significant developments of a generation.
