Imaginationto impact
About us
We started the J2 journey 25 years ago, but we’ve never lost what makes us unique: the details. It’s the small stuff. The care, the craft, and the curiosity that puts us in a category of one.
Our vision
We believe effective creative moves people.
Our vision is to create work that inspires genuine connection — transforming insight and imagination into ideas that engage audiences around the world.
Our mission
J2 brings spaces and places to life through meaningful stories.
Crafted with care and driven by results, we combine creativity, curiosity, and deep expertise to deliver exceptional work. Proving that every detail makes a difference.
Creative courage
Creative work isn't about playing safe. It's about pushing boundaries and shaping ideas that make people feel something.
Our ideas aren't bold for the sake of it. Our experience and creativity lead us to the big ideas that really work - that's why we're so confident in challenging our clients to be brave. Pushing boundaries isn't reckless, it's the strategic choice.
It's personal
This is business, but it’s built on people. We want our work to represent who we are: our honesty, passion, talent, and empathy.
That's why we care deeply, challenge ourselves to go further, and push beyond what's expected. We take our relationships personally. We see our clients as collaborators, and we have a responsibility to both them and their brands. We build on trust, deliver on our promises, and do whatever it takes to make working with us feel open and rewarding.
Expertise delivers
Our deep sector knowledge fuels smarter strategies and sharper ideas, helping our clients grow, challenge expectations, and achieve meaningful results.
It's our specialist skills that help define the conversations shaping our industry — and the future of the brands within it. The creation of a community, the evolution of industries, the growth of brands and the realisation of ambition. We're in it for the long game. Together, we create work and relationships that leave a lasting impact.
Every big idea.Every tiny detail.Every person behind it.
Behind everything we create are the people who make it happen. All J2ers bring passion and ambition to everything they do. A group who lift each other up and bring their best to every project. We work with honesty, integrity and collaboration at our core, creating an environment where great ideas, and great people, thrive.
The senior leadership team shapes a culture built on our values — ambition, integrity and adventure.
Our team is a creative powerhouse. Meet the people who turn bold ideas into gold dust every single day.
- Amy Custance-Jones
- Andy Carlisle
- Anita Reed
- Anya Burnett
- Ava Wilson
- Benj Kirby
- Callum Findlay
- Charlotte Borthwick
- Charlotte Roberts
- Clare Cooke
- Colette Kenny
- Costanza De Luca
- Daisy Postelthwaite
- Dan Ballantyne
- Debbie Brackenbury
- Ella Shamwana
- Ellie Downer
- Enrico Artuso
- George Christie
- Gino Cullen
- Gurpreet Kaur
- Hannah Hoodless
- Hannah McNamara
- Holly Cadby
- Isabella Wadhams
- Izi West
- Joe Richardson
- Jonathan Skilton
- Josh Horan
- Jules Ross
- Justine Potts
- Karen Taylor
- Larysa Kurlak
- Luke Wiggs
- Mac Baylis
- Marat Granovskiy
- Matt Hanlon
- Moira Farrell
- Nicola Horne
- Olivia Parker
- Olly Downs
- Oly Sargent
- Roger Greenhough
- Roy Chan
- Sam Strudwick
- Sheetal Patel
- Sophie Bell
- Tamara Burnside
- Tilda Hayward-Daventry
- Tom Hadaway
- Vito Lazzara
- Yvette Betts