The Digital Neighborhood

A tech movement with no borders or barriers.

12 successful tech businesses were acquired to create one of Europe’s leading B2B tech conglomerates. Each individual business had a proud heritage and fiercely independent spirit. Uniting them was a delicate task.

We were asked to create a new brand that didn’t overshadow the powerful brands that already existed within the portfolio. A brand that reflects the combined skills, talent and experiences across the group. And a corporate brand that was anything but corporate in nature.

Our solution was to think about it like a supportive, connected community. A brand that could behave like a flexible endorsement of talent within each business. A brand that helped people belong, whilst giving them all the freedom and license to go off and break the rules.

The Digital Neighborhood was born.