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100 Kensington

Imagine a life more Kensington

Partners
  • SevenCapital
Expertise
    Strategy
    Brand
    Marketing Suites
    Digital Marketing
About

Poised to redefine the skyline, 100 Kensington by SevenCapital will soon become the tallest residential building in the Royal Borough of Kensington and Chelsea. However, with the landmark development yet to break ground, we couldn’t just sell homes, we had to sell a future life just waiting to be discovered.

White text on a light background reads 100ken in an elegant, overlapping serif typeface.
Dark grey surface featuring abstract, curved, and overlapping embossed lines forming geometric and organic shapes.

Solution

The art of elevated living

'A new horizon' brings to life the idea of elevated living, both in terms of the building’s record-breaking height and the heightened experiences it offers.

Positioning 100 Kensington as a rare blend of sanctuary and sophistication, the brand is built around compelling contrasts. Both contemporary and timeless, it’s enriched with a tone of voice that’s bold yet understated.

A hardback book titled 100 Kensington the oria rests upright on a beige upholstered chair; the cover also features the logos of SevenCapital and MARK.
An open magazine rests on a maroon chair, displaying a page with text on the left and a modern dining room with a city view on the right.

Impact

Already a landmark

By focusing on building emotional connections, we transformed an unbuilt residential tower into a new lifestyle destination in one of London’s most prestigious boroughs.
With high engagement and strong off-plan sales, 100 Kensington has been brought to life long before it opens its doors.

Three minimalist brochures for 100 Kensington are displayed side by side in white, light blue, and dark blue, labelled the oria, atelier, and muse.
A promotional construction site hoarding displays branding for 100 Kensington, interior and exterior views, a close-up of a woman's face, and lifestyle imagery.

Marketing Suite

Reach out and touch it

We led the design and fit out of an immersive marketing suite on Kensington High Street. With every detail considered, the suite makes it easy for potential residents to imagine their life at 100 Kensington.

Curved dark green sofa with beige and white cushions, a round table with vases of flowers, a large abstract painting, and an arched standard lamp with a pleated shade.
A modern living space with neutral colours, arched doorways, a round table with green chairs, a lamp, and abstract wall art beside a window with beige curtains.
A modern kitchen with dark lower cupboards, light upper cupboards, and minimalist decor is viewed through an archway from a dining area with a wooden table and beige rug.
Modern kitchen worktop with a stainless steel sink, tap, two wooden chopping boards, and a bowl containing two pomegranates. Upper cupboards have vertical slatted doors.
Contemporary living room with a curved light sofa, assorted cushions, a round coffee table with decor, potted plants, and beige curtains, viewed through a white arched opening.
A black console table with decor, a round mirror, lamp, and green ottoman sits beneath a white archway in a modern interior space.
A modern bedroom with a beige colour scheme, seen through an arched doorway, features a bed, ottoman, two paintings, a side table with a lamp, and neatly arranged decor.
A modern dining and living area viewed through an arched doorway, featuring a round table, green chairs, a curved sofa, a pendant lamp, and a vase with flowers.
A wooden console table with books, a ceramic vase, and abstract sculptures stands beneath a large abstract painting in a modern corridor.

Selected Projects

Keep exploring what the studio's been up to
Uncommon offices hiding in plain sight
Morgan Real Estate
Loma
Black-and-white illustration of a lively city street featuring markets, cafés, a food fair, crowds of people, signs, wine bottles, and trees.
A tech movement with no borders or barriers
The Digital Neighborhood
The Digital Neighborhood
Turning lab space into an artform
Oxford Properties
Victoria House
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