A tech movement with no borders or barriers
- The Digital Neighborhood
- formerly Broad Horizon
One by one, 12 successful tech businesses were acquired to create one of Europe’s fastest growing tech groups.
With each business still fiercely independent, our task was to bring them all together under one unifying identity – without compromising their hard-earned individual character or equity. The result was The Digital Neighborhood, a tech movement greater than the sum of its parts.
Solution
Welcome to the Neighborhood
When is a brand not a brand? When it’s The Digital Neighborhood.
We named and developed a brand inspired by the idea of a supportive, connected community. Far from a traditional corporate umbrella, the Digital Neighborhood acts as an authentic endorsement of the talent, expertise and collaboration that exists within the group.
Details
Proudly independent, seamlessly connected.
The brand identity was intentionally black, white and flexible, allowing each business to maintain its individual personality while belonging to something greater.
Impact
All part of something bigger
The new brand unlocked cross-selling opportunities and encouraged collaboration, attracting larger clients and strengthening the group’s appeal to potential acquisitions.
Just as importantly, it built a genuine sense of belonging – cementing The Digital Neighborhood as one of Europe’s leading tech groups.
