Brand Partnership

The partnership that defined an industry

Partners

Prologis

Expertise

Strategy

Brand

Digital Marketing

About

Over more than two decades, J2 and Prologis have moved beyond the traditional client-agency relationship to build a lasting strategic alliance.

Having successfully positioned Prologis as the industry benchmark, our job now is to keep them there – by anticipating opportunities and elevating the perception of logistics beyond category conventions.

Aerial view of a brightly lit cargo port at night, with shipping containers arranged in rows and large cranes positioned along the quay.

A vertical neon green rectangle with the text Moving the world forward centred on a light grey background.

Two people in business attire look at a laptop in a warehouse, standing next to industrial shelves filled with boxes. Geometric shapes are overlaid on the image.

Solution

Brick by brick

Through our partnership with Prologis, we’ve developed an instinctive understanding of the logistics real estate market: its commercial needs, practical restraints, and creative appetite.

This knowledge is now applied to every single brand touchpoint. From placemaking at DIRFT to sub-brands like PARKlife, local leasing initiatives to big global campaigns, internal films to global events, each is a new, unique opportunity to enrich the Prologis brand.

Aerial view of large warehouse buildings surrounded by roads and greenery, with bright green text overlay reading Right Space and Space Providers.

Black text reads Right Space Right Place Right Now with a green geometric shape in the centre and small text: Grab epic logistics space right across the UK. and Space Providers in the top right corner.

A digital graphic with the words Space Providers and several large, stylised green shapes on a dark green background.

Three social media posts feature aerial views of warehouses and bold text stating “Right Space Right Place Right Now” with green graphics and icons on black backgrounds.

A large warehouse facility with parking spaces and surrounding roads, featuring a circular graphic stating NEXT LEVEL ENHANCED FIT-OUT INCLUDED.

Two green and black brochures are displayed on a dark surface. One brochure is open, showing text about benefits, whilst the other is closed with the title NEXT LEVEL Enhanced Fit-Out Tech Pack.

A group of cyclists ride together on a rural road, led by a man in a green jersey who is smiling and giving a thumbs-up.

Two green and black cycling jerseys with Prologis 100 Challenge and sponsor logos, displayed on a teal background with wavy lines.

Impact

In a category of one

This embedded approach has helped position Prologis as a category-defining leader, turbo-charging leasing results, generating three times the average click-through rates, and reducing cost-per-click by 50%. It’s all played a part in the company’s rise to S&P 500 status, with a brand value of $1.7 billion – and counting.