The making of a new destination
- Lendlease
- London Borough of Newham
On the edge of Stratford’s Queen Elizabeth Olympic Park, a new destination is taking shape. Nowhere else in London offers the same variety of world-class culture, sport, and shopping, all surrounded by acres of parkland.
However, there was a problem. All these amazing component parts were operating in isolation. Alongside Lendlease, we needed to tell one, big, unifying story to attract new office, retail, and residential occupiers. This story became Stratford Cross, where every day is waiting to be explored.
Solution
Every day a new adventure
Stratford Cross. A new name for a new creative, cultural and workplace destination, where every day is waiting to be explored.
Bringing together the Olympic Park’s incredible attractions with the likes of UCL, Sadler’s Wells, and the V&A at neighbouring East Bank, we told a bright, layered story of an ever-evolving, never-boring hub where there’s always something new to discover.
Impact
Real world impact
Coming to life both online and on the ground, the unifying new brand has transformed awareness, attracted new office occupiers, and helped forge rewarding partnerships across Stratford.
