The property industry versus youth homelessness
- LandAid
- Meeting Place
In the UK, one young person becomes homeless every four minutes.
It’s a terrifying statistic, and it’s getting worse. With increased poverty, rising mental health issues, and a lack of affordable housing all fuelling the crisis, it’s time for the private sector to step up and be counted.
As part of our ongoing social value partnership with LandAid, we created a brand capable of bringing the property industry together to end youth homelessness.
Challenge
Helping to land a more compelling story
LandAid deserved a brand equal to their ambitious, new five-year strategy. A brand that could make a difference.
We began by identifying several challenges with LandAid’s existing identity. Failing to connect with industry stakeholders, it wasn’t differentiating them from others in the space or reflecting the charity’s unique, strategic position within the property sector.
Solution
No other industry can do more
Inspired by LandAid’s mission, we contributed 492 pro-bono hours to the cause, banding together to implement a complete strategic transformation.
Beginning with extensive research, we interviewed social value directors across the property sector. The resulting insights informed a new ‘rallying cry’ communications strategy, a distinctive identity system, and flexible marketing templates to improve efficiency.
Impact
No young person left behind
The new brand has given LandAid greater clarity and distinctiveness, as well as a more compelling platform to engage senior stakeholders across the property sector.
Combining these upgrades with the same unwavering goal, we continue to help LandAid on their mission to make youth homelessness in the UK a thing of the past.
