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Loma

Uncommon offices hiding in plain sight

Partners
  • Morgan Real Estate
Expertise
    Strategy
    Brand
    Naming
    Digital Marketing
About

Not many people know about Lower Marsh, let alone lease offices there. But maybe that’s the beauty of this place? It’s a hidden gem, right next door to Waterloo station, with all the charm of a local village community.

Leaning into Lower Marsh’s surprisingly central location and quirky charm, we positioned LOMA as uncommonly inspiring offices for those who refuse to follow the flock.

People sit and stand in a modern outdoor courtyard with greenery, benches, a small fountain, and a sign reading “OMA” on a wall near glass doors.

Solution

Inside the city, Outside the norm.

Turning our ‘problem position’ into a compelling benefit, we celebrated LOMA (LOwer + MArsh) as ‘everything your business needs right where you didn't think to look’. This playful positioning was supported by an illustrative identity bursting with character and fittingly left of field.

Black-and-white illustration of a lively urban neighbourhood with shops, cafés, and people; text reads Inside the city. Outside the norm. on the left side.
A person holds a mobile phone displaying a promotional webpage for LOMA, featuring an image of a building and the text, THIS HIDDEN GEM IS RIGHT ON TIME.
White tote bag with black handles featuring a drawing of two pigeons, one wearing a tie and the other a hat, with a suitcase between them. Text reads LOMA WATERLOO-BISTRO.BAR.
A black hoarding with LOMA in large white letters, coordinates for Waterloo, and illustrations of a person with binoculars and a bird. Two blurred people walk by.
Modern coworking space with open seating, indoor plants, a coffee lounge, people working and conversing, and a central staircase leading to an upper floor.
Outdoor courtyard with people walking and sitting, lush greenery, a fountain, and a pergola casting shadows; a sign reads LOMA beside a glass-walled building entrance.
People walk and stand under a covered walkway at the entrance of a building labelled LOMA, with a glass-walled bakery or café to the left.

Selected Projects

Keep exploring what the studio's been up to
A tech movement with no borders or barriers
The Digital Neighborhood
The Digital Neighborhood
Made of East London
EcoWorld
Oxbow
The making of a new destination
Lendlease
Stratford Cross
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