Mileway | Broad corporate mix
Going the extra mile
In 2019, Blackstone created a new, pan-European last mile logistics real estate company, Mileway. With more than 1,700 logistics assets (accounting for over 160M square feet of space) and a growing portfolio through strategic acquisitions, J2 implemented the Mileway brand across all touchpoints, and across Europe-wide occupational, intermediary, and institutional markets.
Our work with Mileway has included defining design principles, delivering pan-European microsites, and achieving powerful results through performance marketing, generating a 550% ROI within the first six months of our involvement.
A better way of working
Crucial to our successes with Mileway is how the fusion of our strategic, creative, and performance services complements the business’ own sales model – with solutions built on business strategy, client-owned data, platform technologies, and machine learning. Together, we’re redefining how last mile logistics are represented in today’s world.