The character of a place comes from the people that live there. So when Telford Homes approached us to pitch a campaign promoting its new scheme in Hackney Wick, we knew our concept needed to reflect the area’s culture and heritage, without upsetting the locals that are understandably protective of its authenticity. And the Telford Homes team knew we understood East London and wanted us to use our expertise to create something different to what they’d done before.
Our solution was Stone Studios, a new development combining heritage and creativity. We considered the local community in every aspect of our branding – even putting up blank hoarding and inviting artists from the London Mural Festival to use it as a canvas for unique artwork showcasing the creativity and individuality of Hackney Wick.
Smashing records in Hackney Wick
After winning the pitch, producing the campaign, and supporting Telford Homes as it launched the development, our work played a critical part in exceeding sales targets by over 15%. Stone Studios continues to be Telford Homes’ best-performing scheme, and the only case of it actually having to pause marketing due to overwhelming demand.
