Telford Homes   |   Stone Studios

A blank canvas for creativity

Authenticity Meets Innovation in Hackney Wick

A place's character comes from its people. So when Telford Homes asked us to promote its new Hackney Wick development, we knew authenticity was key.

Our solution? Stone Studios, a brand rooted in heritage and creativity. We engaged the community by turning blank hoarding into a canvas for London Mural Festival artists. The result? A record-breaking launch, 15% above sales targets, and such high demand that marketing had to be paused, Telford Homes' best-performing scheme to date.
Our solution was Stone Studios, a new development combining heritage and creativity. We considered the local community in every aspect of our branding – even putting up blank hoarding and inviting artists from the London Mural Festival to use it as a canvas for unique artwork showcasing the creativity and individuality of Hackney Wick.

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Smashing records in Hackney Wick

After winning the pitch, producing the campaign, and supporting Telford Homes as it launched the development, our work played a critical part in exceeding sales targets by over 15%. Stone Studios continues to be Telford Homes’ best-performing scheme, and the only case of it actually having to pause marketing due to overwhelming demand.

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