EcoWorld   |   Oxbow

Energising a forgotten corner of East London

Capturing the local character

Creating a new place-brand within an existing community is a delicate task. It requires the balance of bringing something new and fresh to the market and ensuring an authenticity of place that people will be familiar with.

At the heart of the brand was a positioning ‘Made in East London’ which enabled us to emphasise the heritage and character of place.

This influenced the brand’s personality – from the vibrant photography showcasing local characters to the street art inspired by the traditional Bangladeshi prints made within the area.

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Writing a new cultural chapter

Our approach needed to reflect and respect the wider area’s East London heritage, instead of specifically focusing on the new development. So we put collaboration first, leading to the commission of various artists from different backgrounds and with distinct styles to create colourful murals along the main thoroughfare of Aberfeldy Street. The results showcased the diverse culture of the area, completely transforming it into something for the community to be proud of.

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