EcoWorld   |   Oxbow

Energising a forgotten corner of East London

Capturing the local character

Creating a new place brand within an existing community is a delicate task. It requires the balance of bringing something new and fresh to the market, while ensuring a genuine authenticity people are familiar with.

With this in mind, at the heart of our brand was the positioning ‘Made of East London’, emphasising the heritage and character of the place.

This influenced the brand’s personality – from the vibrant photography showcasing local characters to the street art inspired by the traditional Bangladeshi prints made within the area.

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Writing a new cultural chapter

Our approach needed to reflect and respect the wider area’s East London heritage, instead of specifically focusing on the new development. Putting collaboration first, we commissioned artists of different backgrounds and styles to create colourful murals along the main thoroughfare of Aberfeldy Street. The results showcase the diverse culture of the area, transforming it into something the community can be proud of.

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