Stratford Cross

The making of a new destination

Nestled on the fringes of the Queen Elizabeth Olympic Park is an emerging destination.

No where else in London offers world leading arts and culture venues, a vast array of shops, every kind of sporting event you can think of – all surrounded by beautiful parkland with pockets to escape into.

Our challenge was each of these component parts were operating in isolation. We needed to stitch the whole story together to attract new office, retail and residential occupiers, and visitors alike.

Our solution is to create an ever-evolving, never boring destination that always provides something new to explore. We called it Stratford Cross.