Berkeley | Knights Quarter
The ‘royal’ treatment
In Winchester, one of the UK’s most sought-after and highly coveted cities, Berkeley’s Knights Quarter development stands apart as the epitome of luxury. Offering apartments, penthouses, and townhouses, alongside best-in-class amenities and a truly top-of-the-line living experience.
In a competitive pitch process, our thorough understanding of the local area and its history shone through. And we showed Berkeley how we could creatively showcase an exceptional benchmark for luxury living, with an innovative approach to naming, branding, and marketing.
Classic style. Timeless quality.
Our concept was inspired by the royal history of Winchester, which was also echoed in the exquisite design and offering of the development. The result was a striking and memorable brand that appealed to a diverse group of audiences, including first-time buyers, downsizers, and overseas investors – reinforcing Berkeley’s status as one of the UK’s most innovative and awarded house builders.