Wates | Creatures of Habit
Setting a benchmark for sustainability
After working closely with Wates, the UK’s largest contractor, on a successful health and safety campaign, the team reached out to us again, wanting to do the same with sustainability.
From ditching single-use plastics to using more sustainably-sourced materials, sustainability only works when everybody does their bit. So our brief was to create an external campaign, not just promoting Wates’ own green initiatives, but also setting a benchmark to inspire other contractors to do the same.
Creating new habits
We developed a relatable, impactful campaign based around the idea of being ‘creatures of habit’. This concept was supported by a beautiful motion-based video, summarising the campaign’s core messages with stunning illustrations, visuals, and bespoke music. The campaign wasn’t just a success at the time. It’s still running today, helping Wates continue to set out a sustainability standard for others to follow.