Contact
Stone Studios

Raw, expressive, authentic living

Partners
  • Telford Homes
Expertise
    Brand
    Signage
    Interior Design
    Website
About

For Telford Homes, we created Stone Studios, a new identity for a residential development in Hackney Wick that went big on heritage and creativity.

True to its surrounding area and the people who bring it to life, the campaign was a celebration of uncompromised character and authentic living. It was successful too, with all 110 apartments selling within 18 months of launch.

Text on distressed yellow wood reads: EVERY DAY IS ANYTHING BUT EVERY DAY. Hackney Wick for authenticity, for diversity. Raw expressive authentic living. Stars accent the design.
Grid of magazine or brochure pages featuring interior design, street art, and architectural photos, highlighted text, and floor plans, showcasing a modern urban lifestyle.

Uncompromised character

The campaign was inspired by the idea of raw, expressive, authentic living, with every touchpoint reflecting the area's creative heritage - from branding and digital to interiors and signage.

We pushed things further too. Rather than covering the hoarding in key messages and polished imagery, we left the space blank and invited artists from the London Mural Festival to use it as a canvas, showcasing the creativity and individuality of the neighbourhood.

A glowing piece of iron being hammered on an anvil with the words INDIVIDUALITY FORGED FROM IRON cut out, surrounded by flying sparks.
The side of a dark blue vehicle displays colourful lettering that reads Roam a Little Further next to a window with white curtains.
Vertical collage of seven panels featuring street art, people interacting, colourful graffiti, stacked sandwich, and partial close-ups of faces; text reads UNCOMPROMISED CHARACTER on left panel.
Person with tattooed arm sits at a table with open books behind a glass window featuring the words Originality and Experience.
Multiple mobile phones display various websites and social media posts with diverse images, text, and layouts, arranged in a scattered, overlapping pattern on a light surface.
A laptop displaying an art and chef profile sits on a grey surface next to a cup holding pens and pencils and a grey mug.
A smartphone displays an Instagram post featuring a dimly lit urban scene with text promoting Stone Studios in Hackney Wick. The phone rests on a textured, grey and beige background.
A grid of nine photos shows people, food, outdoor scenes, art, and lights, with STONE STUDIOS HACKNEY text overlaid on several images.
A man in a black shirt stands at a DJ set-up with vinyl records, a mixer, and a laptop, in front of shelves filled with records.
A building façade covered in colourful graffiti art, tags, and posters, with boarded-up windows and doors, and two bicycle racks on the pavement in front.
A woman in a floral shirt leans on a metal railing by a canal with a blue boat and graffiti-covered walls in the background.
A man stands behind a small table at the entrance of a café, with chalkboard menus outside and shelves of food and plants visible inside.

Too much demand to keep up

All 110 apartments were sold within 18 months of the brand launch with sales targets beaten by over 15%. Stone Studios remains Telford Homes' best-performing scheme – and the only one where marketing had to be paused because demand was too high. Talk about champagne problems.

A long mural featuring colourful graffiti art, including a cartoon character, covers a construction site hoarding along a city street with double yellow lines.
Colourful graffiti features an orange robot shooting a yellow laser at blue letters on a wall with a purple and yellow background.

Selected Projects

Keep exploring what the studio's been up to
The partnership that defined an industry
Prologis
Brand Partnership
A new community on a Texan scale
Xebec
Sandow Lakes
A white book with SAN DIEGO SANDWAKES in large brown letters and floral designs on the cover, subtitled THE PLACE BOOK, rests on an orange surface.
Experience Extraordinary
The Crown Estate
New Zealand House, St James's