New Zealand House, St James's

Experience Extraordinary

Partners

The Crown Estate
Savills

Expertise

Brand Strategy

Creative Campaign

Film & CGIs

Website

Leasing Tools

Marketing Suites

Public Relations

LinkedIn Occupier Targeting

About

New Zealand House is one of London's most celebrated modernist icons. Standing proud above St James's, the building offers panoramic 360° views of central London few others can match.

After The Crown Estate reinvigorated the building, we repositioned this Haymarket landmark as a best-in-class HQ destination with its own special alchemy of style, sustainability and extraordinary experiences.

A computer monitor displays a website with the heading Layers of Flavour beside a collage of a woman's face and a bowl of noodles.

A modernist mindset

Our identity for New Zealand House celebrates the building's modernist spirit, with a discerning, lifestyle-first brand that puts style, sustainability and extraordinary experiences front of mind for prospective occupiers.

Repositioning the landmark as a world-class HQ destination delivering 48,000 sq ft of design-led workspace, we helped The Crown Estate set an ambitious precedent for future workspace in the West End and beyond.

A black laptop displays a website featuring a cityscape at sunset and modern high-rise flats, with text reading Expect a whole new level of unexpected..

Laptop screen displaying a modern office interior in black and white with the text MADE to MAKE HISTORY and a short description about Queen Elizabeth II.

A computer monitor displays a modern website layout with the headline Raising the Bar, abstract images, and monochrome design elements on a dark background.

Collage with NZH text, images of hands with food, a cocktail, a green armchair, and the words NEW ZEALAND HOUSE at the bottom.

A white square sign on a white wall reads N Z H vertically on the left and New Zealand House One Pall Mall in smaller text on the right.

Royal Opera Arcade

Icon Above. Retail Below.

The redevelopment includes the historic Royal Opera Arcade beneath New Zealand House. As London's oldest surviving shopping arcade, it had to be sensitively rebranded as a destination in its own right.

We created an identity rooted in its gilded history, with a shared visual language connecting it to New Zealand House above. Together, the two feel part of the same story, while each retains a distinctive character of its own.