A brand built from a love of food and storytelling

This summer, we took on a project to create a new restaurant brand in East London. When we first agreed to it, all we knew was the location, the team behind it and the cuisine. And that was where the fun began.

To turn those initial learnings into a brand, we started with an immersion into their world. Our team visited the space, took in the surrounding neighbourhood and spent some quality time with the founders and, most importantly, their food.

It could have been a simple, straightforward evening. Instead, it became something closer to a performance. Sahar, Yma and Sam, the team behind the venture, are natural storytellers, giving every dish its own moment and story. None of it was staged for our benefit, they’re simply extremely passionate people.

The food itself was nothing short of incredible, but what really captivated us was their magical use of storytelling. That collective alchemy became the foundation for the brand.

We won’t reveal any more, the rest is yours to discover. Book your table at pardeh.co.uk, and we hope you find it as electric as we did.