GPE | Hanover
A mini metropolis in the heart of Mayfair
Every part of London has its own distinct personality, but few are as respected and renowned as Mayfair. That makes launching any new development in the district a significant challenge – one we’re not just familiar with, but veterans in tackling with innovation and imagination.
GPE’s Hanover development is an unparalleled collection of contemporary buildings, reimagined heritage, and new public spaces that form a completely transformed hub for office, leisure, retail, and private residence property – all in the heart of Mayfair. It’s a scheme like no other. For an area like no other. And because it’s made up of so many different components, we had to carefully consider how each piece would work individually, as well as within the overarching Hanover brand.
Modern heritage for a modern landmark
Leveraging our experience within Mayfair and the creative expertise of our team, we delivered a stunning identity and placemaking strategy that gave Hanover a stand-out presence to reflect its landmark location and status. Then, we implemented a fresh launch campaign that highlighted the huge architectural achievement, showcased the magnitude of the scheme, and cemented Hanover’s place as Mayfair’s most desirable destination for living and working.