J2 Marketing Day
UKREiiF 2026
Wednesday 20th May 2026
2nd Floor, The Department,
4 The Boulevard,
Leeds, LS10 1PZ
Bringing marketing professionals working across space and place together.
An inspiring mix of networking, workshops and masterclasses from experts within creativity, technology and marketing.
Cinema Room
The Session Programme
- Opening: Welcome
Introduction to the J2 Marketing Day
SpeakerJulian WestCEO and Founder, J2 - Session 01: Opening Keynote with VIP Guest speaker10:00 – 10:20
The critical role for marketers in 'Pride in Place'
ModeratorPatrick JohnstonCommercial Director, J2The Government's £5 billion initiative to regenerate communities across the UK depends on more than policy and investment. It depends on powerful storytelling. This keynote explores how marketers can forge the partnerships between local communities and the real estate sector that will define how these places truly succeed.
- Session 02: Panel Session10:30 – 11:30
Are we authors or editors of the brands we create?
ModeratorMisa von TunzelmanExecutive Director,
Corporate Affairs & Marketing,
LendleaseWhat exactly is the role of branding in real estate today? Four experts go beyond the brief to explore what it really takes to build brands that are inclusive, authentic, and a cornerstone of the places and spaces we inhabit.
Panel Line-up
David Partridge
Co Founder and Chairman Senze.
Former Chairman Related Argent
Michelle May
Executive Director, Inclusive Growth,
London Legacy Development Corporation
Tarah Gear
Director of Brand and Place Futures,
Milligan
Mike Archer
Senior Director, UK Corporate Affairs,
AstraZeneca
- Session 03: Keynote12:00 – 13:00
Rory Sutherland
SpeakerRory SutherlandVice Chairman, Ogilvy UKExpect the unexpected as J2's Commercial Director Patrick Johnston sits down with the Vice Chairman of Ogilvy UK, Rory Sutherland.
One of the UK's most influential and unconventional thinkers takes the stage. Rory will demonstrate how bold, creative thinking from outside of our sector can solve even the most stubborn marketing challenges facing UK real estate.
- Session 04: Showcase & Panel14:00 – 15:00
Unconventional thinking in practice
ModeratorJulian WestCEO and Founder, J2Great creative ideas don't just win awards, they drive real value. Four leading property marketers share the campaigns and decisions that delivered spectacular results, and the unconventional thinking that got them there.
Panel Line-up
Sam Jarrett
Head of Marketing and Comms,
Landsec
Jasmine Dillon
Managing Director,
Head of Marketing, Community and Experience,
Hines
Frankie Hawken
Marketing Director UK,
Prologis UK
Tom Palmer
Creative Director,
J2
- Session 05: Panel Session15:30 – 16:30
LinkedIn exclusive: B2B marketing is being re-written
ModeratorJulian WestCEO and Founder, J2AI and platform tech is rapidly changing how buyers find brands and most businesses aren't ready for it. LinkedIn's Fredrik Borestrom and J2X's Stuart Dawson unpack the latest from the world's largest B2B platform and what brands can do to get ahead.
Panel Line-up
Fredrik Borestrom
Director, International Agency Development,
EMEA & LATAM, LinkedIn
Stuart Dawson
Managing Director,
J2X
- Closing Address16:30 – 16:40
Closing Address of The J2 Marketing Day
SpeakerJulian WestCEO and Founder, J2
Meeting Room
The Workshop Programme
- Workshop 01: Digital Marketing10:00 - 10:45
How to grow your brand and drive new revenues
This workshop explores how brands can apply traditional brand theory to digital platforms and create marketing ecosystems that deliver growth with increasing efficiency.
- Workshop 02: Digital Marketing11:00 – 11:45
Lead generation 101
Get the inside track from the team obsessed with the bottom line. From the latest AI and AdTech developments to proven strategies across Search, Social, and Conversion Rate Optimisation. This is the practical playbook for generating better leads, faster.
- Workshop 03: Digital Marketing12:00 – 12:45
How to grow your brand and drive new revenues
This workshop explores how brands can apply traditional brand theory to digital platforms and create marketing ecosystems that deliver growth with increasing efficiency.
- Workshop 04: Digital Marketing14:15 - 15:00
Lead generation 101
Get the inside track from the team obsessed with the bottom line. From the latest AI and AdTech developments to proven strategies across Search, Social, and Conversion Rate Optimisation. This is the practical playbook for generating better leads, faster.
- Workshop 05: Brand Strategy15:15 – 16:15
What the BTR evolution means for brands
At this invite-only round table we'll dissect the shifting brand challenges in this fast evolving sector, leading to an action-oriented report informed by a cross-section of industry leaders.
Register your interest for the J2 Marketing Day at UKREiiF
For the first time ever, a one-day UKREiiF pass is available exclusively for marketing professionals.
Limited availability.
